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Dec 17 2010

Bumble Bee Tuna

Published by CPGgal at 9:23 am under Food,Grocery Stores

December 17, 2010 – While I was shopping this week I noticed Bumble Bee Tuna on sale for $0.88. What a great price I thought to myself, usually it’s about $1.00 on sale and it’s been that way for at least 20 years. I know, it’s one of the brands I used to rep when I worked for a broker back in the early 90′s. Back then a can of tuna was 8oz. Mind you if you are reading this outside of the NY area, then the prices probably aren’t relevant, because when I lived in Chicago, I remember thinking, “ wow tuna is a lot more expensive here”.

I remember when the can went down to 6oz, but somehow the 5oz can must have slipped by me. When I bought the can, not only did the top change, it is now a painted white lid, so that the brand can market it’s benefits on the top, but now it is only about 2 servings per can, which used to be 3. What are some of the benefits being touted that can no longer fit on the label because the can itself continues to shrink in size you ask?

Bumble Bee®
High Protein
Low Fat
Low Sodium
Low Carb
BeeWell ForLife.com
100% Recyclable Packaging

I must admit, as a marketing person, the white lid is something that should have been done ages ago, I just hope the paint on the lid isn’t causing its own environmental issue. Other interesting tidbits you probably didn’t know about tuna. Solid white and Chunk White are the same except with the Chunk White, the tuna is already chopped up for you. One would think Chunk White should be more expensive, but somehow it isn’t. Chunk Light on the other hand is the darker meat of the tuna that is less expensive and what most restaurants will serve when ordering a tuna sandwich. I myself much prefer the Chunk White or Solid White vs. Chunk Light. I guess it is similar to those who prefer the white meat of turkey or chicken compared to the dark meat.

2 responses so far

2 Responses to “Bumble Bee Tuna”

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