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Dec 11 2010

Did you know?

Published by CPGgal at 11:58 pm under Misc.

December 11, 2010 – I was visiting a customer this week, which one isn’t important but I learned some things that I don’t think many people know and quite frankly working for the underdog brand in my category I didn’t like one bit. Did you know that e-commerce sites actually sell top search terms to vendors so that their products show up first in a catalog? In theory I am OK with paid search, but what I am not pleased with is that vendors like Best Buy, OfficeMax, Costco.com and Home Depot don’t tell consumers that certain products pop up top because manufacturers are paying them to do so. With paid search you know it’s been paid for and the top box is usually a shade of gray, but on a company’s e-commerce site, you the consumer would have no idea. So if you are a P&G, Kraft or Kimberly Clark with oodles of money, you can literally lock out your competitors from showing up at the top of a website search for similar products. It’s bad enough that NewsAmerica allows companies to buyout all of the in-store advertising, but now that I know this exists in the online world as well, I have a whole new perspective of what I am looking at in online catalogs that supply may different brands and categories. Just thought you should all know this too.

2 responses so far

2 Responses to “Did you know?”

  1. Blancheon 05 Jul 2019 at 3:27 am

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  2. ปั้มไลค์on 06 Aug 2019 at 7:56 pm

    Like!! Really appreciate you sharing this blog post.Really thank you! Keep writing.

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